Friday, October 31, 2008

free write.

A line of designer party supplies that is accessible to the everyday Joe or Joanne. The boutique in which shoppers come in to customize their party for whatever occasion will have characteristics that draw the shopper in and motivates them to throw a party even if there is no special occasion. Vibrancy, innovation, excitement, and organization are all qualities I hope to saturate my space with. I imagine a shopper walking in and being offered assistance in selecting or customizing their party from the employees operating the unit located in the center of the space. Then they’re able to circulate through the store and experience the various party supply packages on display. If they do not see a package they’re interested in, they are able to flip through our catalogue and see the other packages offered. The displays will be set up on platforms with visual appeal from floor to ceiling. These displays would include supplies relevant to the occasion or event that the package pertains to. All supplies within these packages would be eco-friendly yet very attractive. Of course balloons are usually featured at most parties; however, I will address the desire for circular floating objects with lanterns and non-inflated balloon-like structures. In keeping with the idea of sustainability, certain pieces of the party packages would be either for sale or just for rent so that they could be re-used (such as the lanterns and other non-disposal decorations.) Throughout the boutique, there would be no more than about 10 parties on display: male birthday, female birthday, boy birthday, girl birthday, which ever holiday is current or upcoming, baby shower, engagement, graduation if towards the end of the school semester, cocktail, anniversary, “just because,” farewell, super bowl, etc. The space as a whole would be very funky, chic, eclectic and fresh with a lot of abstract design features, text (that serves as functional and aesthetically pleasing,) textures and unique lighting. The storefront and the “storeback” are both made of glass so I plan on having some really fun and alluring displays showcased.


2 comments:

Allison Conley said...

i love parties and would be a regular customer in your store! the idea of having customized party planners to help out with decorations, invitations, etc is great. i think that invitations could be interesting if integrated into the store; either next to the display or have an example at the display for each occasion and then a corner of the store where you can sit down with a sales associate and customize/order invitations.
i think its a great idea to have a balloon alternative and create items that can be reused with another purpose! neat project!

Matt Jones said...

Ruby I think this project will be a great deal of fun for you and I can’t wait to see what you come up with. I think that you have come up with some innovative ideas to help your store stand out from the rest, sustainable products, consultations and product alternatives such as the lanterns. I feel that there could be a much cooler way of displaying these collections than on a table or platforms, I am sure you have something amazing up your sleeve. Think a little more about which products will be on display and what will be catalogued.